A NEW KIND OF DEALERSHIP FOR A BRAND-NEW CAR.
The all-new Volvo S60 has arrived in Brazil. The car that will change the image of the outdated sedans from Volvo. A big hit if it wasn't for a small problem: Volvo has only 36 dealerships in a country as big as a continent, like Brazil, against hundreds from its competitors. So, how can we make this amazing sedan reach the target audience? Open more dealerships, obviously. Sounds expensive? Well, we did it without moving a single brick.
CANNES LIONS:
Media (Shortlist)
THE ONE SHOW:
Ecommerce (Shortlist) | Utility – Ecommerce (Shortlist)
AD STARS:
Creative Ecommerce (Silver) | Brand Experience & Activation (Bronze) | Direct (Bronze)|
Data Insights (Shortlist) | Mobile (Shortlist) | PR (Shortlist)
MMA SMARTIES AWARDS:
Digital Out-of-Home (Silver)
IT’S MORE THAN AN AD. IT’S A NEW BUSINESS MODEL.
NO DOWNLOAD REQUIRED
The technology works through a web app, accessed by a regular cell phone camera, thus increasing the chances of interaction.
SANTANDER BANK PLUG-IN
It's linked to the Santander Bank API, so people can move forward with leasing through the webAPP.
WEBAR
A challenging code adapts the complex augmented reality from 3D cars to a webAR. This allows people to get to know the S60 in real scale, edit its appearance and features, and explore the interior.
DELIVERY TEST DRIVE
In a few clicks, you can schedule a test drive and the new Volvo S60 will show up at your front door.
