AN APP THAT USES A.R. TO SIMPLIFY THE COMPLEX LANGUAGE OF PACKAGE INSERTS
In Brazil, the misuse of medicines puts 3 people per hour at serious risk. Many of these cases could be avoided if the patient had read the package insert. But they are written in too complex scientific language and more than 51% of the population simply ignore them. What if there were an easier way to understand the package insert? Now there is: Icons for Medicines.
CANNES LIONS:
Pharma (Shortlist)
Mobile (Shortlist)
AN ENTIRE ALPHABET OF ICONS WAS CREATED WITH THE MAIN INFORMATION COMMONLY FOUND IN PACKAGE INSERTS:
“Doctors feel more covered because the tool allows the treatment to be followed properly.”
“It’s an excellent alternative so that patients can have access to a simplified package insert.”
“It’s amazing when we see a simple solution that can potentially save lives and make a real difference.”
