FIGHTING SEXISM.
ONE COMMENT
AT TIME
XP is the largest investment advisory in Brazil. But Ana Laura, XP's influencer and spokeswoman, has to face harassing and sexist comments every time she posts a video about investments. On International Women's day, she replied individually to every comment - using data and real numbers to show these men that, on top of being sexist, they were also losing money.
WPPed CREAM AWARDS(recognises the very best work produced by WPP companies around the world)
Data-Driven Insights (WINNER)
