BLENDING ART AND TECHNOLOGY FOR A LASTING TASTE TRIBUTE
Oscar Niemeyer was one of Brazil's and the world's most visionary architects. One of his latest works was a church on Café Orfeu's farm, the most internationally awarded Brazilian coffee brand. The coffee cultivated around this church gave rise to a unique micro-batch: The Niemeyer Special Edition. A traditional campaign would not do justice to Niemeyer's legacy. So, Orfeu assembled a multidisciplinary team to pay proper homage. But this time, concrete gave way to porcelain, and designs were crafted using cutting-edge technology.
THE CASE STUDY
|
THE CASE STUDY |
THE CASE STUDY
|
THE CASE STUDY |
CRAFTSMANSHIP MEETS HIGH TECHNOLOGY TO HONOR NIEMEYER'S LEGACY.
A team of visual artists, ceramists, designers, and technology experts was brought together for a fitting tribute.
Hundreds of AI-generated images were created from the vision of this multidisciplinary team.
A new porcelain clay body and enamel were developed from rock sediments to mimic the look and feel of concrete.
THE FILM
|
THE FILM |
THE FILM
|
THE FILM |
NATIONAL CONGRESS, BRAZIL
ESPACE OSCAR NIEMEYER, FRANCE
THE NIEMEYER STYLE
WAS SET
ON THE HORIZON ONCE AGAIN
CULTURAL CENTER OFTHE PRINCIPALITY OF ASTURIAS, SPAIN
ARMY HEADQUARTERS, BRAZIL
THE PACKAGING
|
THE PACKAGING |
THE PACKAGING
|
THE PACKAGING |
