THE FINANCIAL RETURN OF RETURNABLE BOTTLES
EFFIE AWARDS:
Shopper Omni Channel(SILVER)
Ab InBev (Ambev in Brazil), the biggest brewery in the world, asked us to help Brazilians understand that using returnable bottles is a smart choice to pay only for the beer itself. Our insight: with returnable bottles, there is always a financial return. So, we borrow the rules and language of fintech ads to make fun of this. And we invited a respected former news anchorman, of the largest commercial TV network in Latin America, to be part of it.
