THE REAL
FOOD FIGHT
When food is launching an attack on your stomach, everybody in Brazil knows that they can trust ENO (TUMS® in the US). It’s been the leading brand for heartburn and indigestion for almost 100 years. And after all this time, it’s launching a brand-new format: milk of magnesia. So, we invited top Brazilian comedian Tatá Werneck to show how to fight back when food knocks you down.
The script was built like a jigsaw puzzle, allowing a number of different formats, according to the profile of each media channel.
POINT OF SALE
MAKING OF
"NINJA COFFEE" CONCEPT
